Press For Profit

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Tips for Writing Non-Profit Press Releases

Non-profit organizations often stand a lot to gain if the media picks up their news. It helps them raise funds, build awareness, and share information with the public. While writing a press release is fundamentally the same for both profit and non-profit entities, there are some differences. Learning how to write a non-profit press release can help you increase your organization’s PR results.

  1. Lead with your most important information first. It’s called the inverted pyramid technique. Beginning with the most important information, then continue the release in descending order, leaving the least noteworthy information for last.
  2. Keep it focused. Your press release information should be very concise and succinct. Focus on one piece of newsworthy information. For example, if you’re announcing a fundraising campaign, then stick to the facts about that campaign.
  3. Add your value. Tell your readers how your organization makes a difference in the lives of others. Present facts that share your value.
  4. Skip the mission statement. Don’t lead your press release with your mission statement. It’s not relevant to your news or to journalists.
  5. Real quotes from real people. Quotes add personality and interest. Interview real people and get authentic and relevant quotes for your release.
  6. Remember the 5 Ws and One H. They are the who, what, when, why, where, and how. Answer these questions for your audience.
  7. Make it social and sharable. Include your nonprofit’s Twitter username.
  8. Tweet it. On the day your press release is distributed, Tweet about the content of the press release throughout the day.
  9. Don’t forget to include visuals. Include a photo on your press release, add infographics, and video links. It’s more likely to be shared when you include visuals. Add a link to a video about the campaign discussed in the press release.
  10. Make it Public. Post your press release on Facebook, Pinterest, Google+, and LinkedIn.
  11. Embrace the #hashtag. If your press release is related to breaking news, tap into the power of #hashtags.
  12. Make your non-profit press release mobile compatible. Journalists are on their phones all the time. Make sure they can view your release on their device.
  13. Know the proper press release format. Make sure you follow proper structure and formatting for your press release.
  14. Edit carefully. Make sure that your press release has been formatted correctly and that there are no broken links, spelling errors or grammar errors.
  15. Finally, pay attention to your press release results. Capitalize on what works and adapt so that each press release performs better than the last. For non-profit organizations, press release marketing can make a significant difference in the growth of your organization.

Marcelina Hardy

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Continuing Professional Education, Web Events and Conferences for Not-for-Profit

AICPA Not-for-Profit Section members receive exclusive discounts on AICPA NFP products and resources. Join today, and take advantage of your Section-member discounts on other CPE events and publications.

Live Webcasts

Wednesday, April 22, 2020 (1-3 pm EST) – NFP Tax Update: What You Need to Know!
Are you up to date on all of the nonprofit tax changes? Join industry experts for a lively round-table discussion of 2020 not-for-profit tax topics, including federal and state regulatory and compliance initiatives. In this 2-CPE-hour webcast, you will learn what exempt organizations should be knowledgeable about and as needed, be developing action plans to address.


Wednesday, April 29, 2020 (1-3 pm EST)
– What’s the Plan? NFP Strategy and Budgeting (Rebroadcast)
A thorough financial plan is a must for successful not-for-profit organizations. It is the tool that links the mission to the resources needed to accomplish that mission. Join us as industry experts discuss building a financial plan, and best practices in the budgeting process. This webcast is part 1 of a 4-part series in which we will walk through the ins and outs of nonprofit budget and strategy, internal financial reporting, external financial reporting, and tax compliance. Note: This rebroadcast of the March 18, 2020 webcast is complimentary for NFP Section members, who will be auto-enrolled for their convenience.

The AICPA Not-for-Profit Section hosts a monthly webcast series. Past events are archived here.

AICPA Not-for-Profit Industry Conference
TBD
It’s all too easy to get distracted by ambiguity in these disruptive times. The AICPA Not-for-Profit Industry Conference will provide the clarity you need to optimize your core strategies and refine your planning — reinforced by accounting, audit, tax, and regulatory and compliance updates from standard setters — so that the organization you serve can navigate with confidence. Early bird pricing available until 4/24. NFP Section members save an additional $50.

Certificate Programs

Two programs, two levels—use our self-assessment tool to find out which certificate is right for you. NFP Section Members save an additional 20%!

Not-for-Profit Certificate
CPE Credit: 40
You will build a thorough foundation in the core financial knowledge that you need to work in or with a nonprofit. This program is enhanced with real-world examples, case studies, animations and videos designed to fully engage you as you learn.

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Not-for-Profit Certificate II
CPE Credit: 30
You will learn to apply complex financial concepts in a variety of NFP settings. After completing this program, you will be able to successfully prepare financial statements, complete the IRS Form 990, build complex budgets, perform risk assessments, and much more.

Share the News of Your Achievement!
Download one of the customizable press release templates linked below to use in announcing your staff’s completion of the Association’s Not-for-Profit Certificate Programs. Fields that require completion are indicated by brackets, and wording can be adjusted to suit your own messaging strategy.

On-Demand CPE Courses

The AICPA’s premier learning programs deliver trusted content from practicing experts to build your competency and confidence. Learn when and where you want with our on-demand courses. NFP Section Members Save an Additional 20%!

Visit the AICPA Store for NFP-related CPE.

Press For Profit

There are so many great nonprofits working hard to make the world a better place. We want to help a tiny bit when it comes to their social media marketing efforts.

Is my organization eligible for a nonprofit discount?

We offer a 50% discount to all registered nonprofit organizations. All we need to see is your official documentation, such as a copy of your 501(c)(3), or your country’s equivalent, to support your nonprofit status.

Visit our nonprofit FAQ page for more information.

How do I apply for the Non-Profit discount?

To apply for a nonprofit discount for your organization, please use the link below to submit your nonprofit documentation.

Once we’ve received your documentation, we’ll apply the 50% discount to all future payments. If you already made the upgrade, that’s no problem. Let us know and we’ll refund your most recent payment. ��

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