Make money with Apple. Longest decline since 2020!

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The Economics of the iPhone

What Are the Economics of the iPhone?

It’s estimated that there are more than two billion people in the world own an iPhone. From our culture to the economy, the small, handheld device has made a splash, changing the way we live, and that influence is likely to continue.

Apple Inc. (AAPL) unveiled the XR and XS in 2020, which was the company’s cheapest phones in recent years. Meanwhile, the iPhone X saw its international launch with a $999 price tag. In 2020, Apple unveiled its latest iPhone with the iPhone 11, which has a dual-camera lens and the iPhone 11 Pro along with its three camera lenses.

However, Apple’s greatest product has also been its greatest curse. The iPhone makes up approximately 50% of the company’s total revenue, meaning the company is at the whim of the mobile smartphone market. As a result, Apple has been busy creating ancillary services and products that complement the iPhone.

With all of the products and services intertwined, it’s made it challenging for investors to determine, just how much money Apple earns from iPhone sales.

Key Takeaways

  • Sales from the iPhone make up more than 50% of Apple’s total revenue.
  • Although it’s estimated that 2 billion people own an iPhone worldwide, sales were down in 2020 versus 2020.
  • Apple’s services and wearables businesses grew by 16% and 41% respectively, which indirectly adds new revenue streams for the iPhone.

Understanding How the iPhone Makes Money

Investors and analysts can not easily calculate how much profit Apple earns on each product. Apple, in the past, had reported unit sales for each product. However, the company has stopped that practice and instead, reports revenue by product. The table below contains the products and services revenues for the past three years. The data was pulled from the company’s 10K report on September 28, 2020.

  • Apple reported $260 billion in revenue for the end of the company’s 2020 fiscal year–highlighted in green in the table below.
  • The iPhone generated $142.3 billion in revenue in 2020, meaning the iPhone represented approximately 55% of the total revenue for the year.
  • The iPhone revenue declined in 2020 by 14% versus 2020. However, revenue for 2020 was an 18% increase from the year prior.

Apple is one of the most valuable companies to date, yet more than 50% of its revenue depends on one product line.

Services and Wearables

Apple has been actively expanding its services business in recent years, which includes iTunes and Apple T.V. The company has also grown its wearables business such as the AirPods.

It’s important to consider that the company’s services and wearables business is an extension of the iPhone and other hardware products. To conclude that Apple had a poor year by only looking at the 14% decline (-$22 billion) in iPhone revenue for 2020 versus 2020 would not be a fair analysis.

The company also grew its services business by approximately $6.5 billion and wearables by $7.1 in the same period for a total of $13.6 billion. The $13.6 billion only partially offsets the $22 billion decline in iPhone revenue from 2020. However, the services and wearables businesses are growing at faster rates–16% and 41% respectively–versus the decline in iPhone sales of 14% from 2020. In other words, Apple is using the services and wearables business to fill the gap left from iPhone revenue declines.

The ancillary businesses would not be possible without the hardware products such as the iPhone, which makes determining the overall profitability for the iPhone that much more complex.

What Does it Cost to Build an iPhone?

Apple’s sourcing model is one of the reasons it generates attractive profit margins. The company makes very little of its own products. Instead, components and materials are gathered from around the globe and sometimes even from direct competitors, such as Samsung. This process significantly lowers capital expenses for Apple, saves the consumer a bit of money, and lets shareholders benefit from the difference.

The iPhone 11 Pro Max has a retail price of $1,099 per unit. It’s estimated that all of the components that make up the iPhone cost approximately $490 per phone, according to a report by NBC News. Some of the components include the Samsung battery unit, which costs $10, the triple camera costs $73, and while other equipment such as the processor, modem, and circuit boards cost approximately $160 per phone.

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A $490 cost and a retail price of $1,099, Apple appears to be earning a $609 profit per phone. However, it’s difficult to determine the actual profit per unit since there are other cost factors that go into making the iPhone. The manufacturing, assembly, software, research, and development costs all must be paid for with the $609 profit per unit. There are also marketing and advertising costs as well as the cost of sales, general, and administrative costs such as the corporate office.

How the iPhone Helps the Economy

Apple took it upon itself to illustrate its effect on the economy and the job market. Apple reports that the company has created a “job footprint” of nearly 2.4 million jobs across the U.S.

According to Apple, most of the jobs created are in the app economy, which is:

“Currently responsible for 1.9 million American jobs—an increase of 325,000 in the last two and a half years.”

Apple also employs 90,000 workers in all 50 states and is planning to add 20,000 more jobs by 2023.

New Apple products predictions 2020

We explore the rumours and discuss which new Apple products might appear next, including new iPhones, iPads and Macs and their release dates. Find out what Apple is coming out with in 2020 and whether Coronavirus has thrown Apple’s launch plans into jeopardy


As we leave winter behind and start to enjoy the first signs of spring (there’s blossom on the cherry tree here) our attention turns to what Apple is planning for 2020. Our interest right now is predominantly focused on what Apple might launch at the spring event that we assume the company will hold, after all, it usually does.

But, in the light of the Coronavirus (aka Covid-19) outbreak, there is some uncertainty regarding Apple’s plans and the ability of its suppliers – many of whom are based in China – to meet the production demands of Apple.

Will the rumoured low-cost iPhone SE 2 (aka iPhone 9) be put on hold while Apple’s Chinese suppliers attempt to ramp up supply? Apple was said to have asked suppliers to start building the new phone before the end of February 2020. But with Chinese factories closed for a long period of time, and now operating at reduced capacity, is Apple going to have to wait a little longer before it can get this new iPhone to market?

What of the other products Apple has in its pipeline for 2020? We’re anticipating new iPad Pro models, the MacBook Air and 13in MacBook Pro will soon get new keyboards, and the iMac and Mac mini are due an update. There are also rumours about Apple’s upcoming over-ear headphones and AirTag. And of course we have the promise of 5G iPhones before the end of the year.

2020 seemed to have a lot of promise so hopefully Coronavirus isn’t going to disrupt all of Apple’s plans.

In this article we’ll take a look at what we can expect from Apple in 2020. We’ve investigated every rumour and trend we could find to bring you our predictions. Read on to find out what could be in store.

If you are interested you can find out when is the next Apple event here.

iPhone SE 2

Apple discontinued the diminutive iPhone SE in September 2020, leaving many iPhone fans complaining about the lack of a small and cheap iPhone handset. There are those who feel even the 4.7in iPhone 8 is too big.

Those who have been calling for Apple to launch an iPhone SE2, could soon have their prayers answered. There is a lot of evidence that there will soon be a new iPhone SE early in 2020.

The new model is said to be adopting the design of the iPhone 8 along with upgraded internals such as the A11 chip and a more powerful camera.

When? June 2020

iPad Pro

Apple updated the iPad, iPad mini and iPad Air in 2020, but the iPad Pro didn’t get a look in. That’s not a complete surprise, the Pro doesn’t always see a yearly update, but it does suggest that we will definitely see a new iPad Pro in 2020. We estimate a spring launch for a new model with an updated processor and improved cameras.

You can find out more about what’s expected from the New iPad Pro here.

When? June 2020

Apple TV

On 1 November 2020 Apple launched its new TV+ service via which it is now delivering a collection of exclusive TV shows with more to come. With this focus on television, it seems likely that the Apple TV set-top-box will see a revamp in 2020. We may even see a cheaper Apple TV launch, which could help Apple get its content out to the masses.

Although as more and more TV manufacturers add support for AirPlay 2 to their sets, maybe there will be no need for the Apple TV set-top box in the future.

When? June 2020

StudioPods headphones

Apple is said to be working on some over-the-ear headphones to join its AirPods, AirPods Pro and the standard EarPods. (It may also be working on the so-called AirPods Pro Lite.)

When? June 2020

HomePod 2

There’s one more *Pod hopefully coming our way. We expect Apple to update the HomePod – although it’s not really clear what the company could do to improve the speaker, other than make it cheaper.

There are rumours that Apple could launch a smaller, cheaper HomePod in a bid to better compete with Amazon and Google. A cheaper device would certainly help it sell a few more of the Siri-powered speakers.

Alternatively, a Siri-powered Beats speaker could make an appearance.

Or Apple could give up on the HomePod and push Apple Music on to competitor smart speakers – Apple Music is already compatible with the Amazon Echo, for example. Read: How to get Apple Music on Amazon Echo.

When? June 2020


A bit of a wildcard this one but there is plenty of evidence suggesting it’s true: Apple is gearing up to launch a Tag object tracker that will help you track of important items and show you where to find them via the Find My app.

When? September 2020

MacBook Air

The MacBook Air was updated in July 2020. However, this was a minor update. There was actually no change at all to the spec (aside from the addition of True Tone, a screen feature).

It seems that July 2020 was more of an opportunity for Apple to drop prices across the range (by £100/$100) and remove the old-style Air from sale in the run up to Back To School shopping season.

The surprise was that while Apple claimed the update went some way to make improvements to the keyboard, which has suffered well publicised problems (read about the problems with the current keyboard here), the keyboard still uses the butterfly mechanism thought to be the root of the issues. The new 2020 MacBook Air is expected to finally replace this problematic keyboard with a keyboard based on the 16in MacBook Pro that launched in November 2020.

When? June 2020

13in MacBook Pro

You can expect the 13in MacBook Pro to get the same treatment as the MacBook Air.

When? June 2020

Mac mini

The Mac mini saw some much-needed love at Apple’s October 2020 event. Featuring a new Space Grey finish, the new Mac mini continues its theme of packing a lot of power into a tiny package.

There was no update to the Mac mini in 2020 so the minute Mac is surely due an update in 2020? You can read about the next Mac mini here.

When? June 2020

Mac with Apple-made processor

It’s long been rumoured that Apple plans to eventually stop relying on Intel’s processors, bringing processor development in house. The company already makes the processors for the iPhone and iPad, and some secondary processors for Macs (the T2 chip, for example), but 2020 could see Apple launch its first Mac with an Apple CPU.

Back in 2020 there were rumours that Apple is planning to use its own chips in Mac computers beginning as early as 2020.

This new Mac could potentially run iOS alongside macOS.

Read more about this project, or projects, which have codenames of Star and Kalamata here.

When? June 2020

AR Glasses

Apple’s made clear its interest in augmented reality, and we may hear more about Apple’s plans to make Apple AR Glasses in 2020!

While the rumours suggest we won’t see Apple’s AR product until 2021 or 2022, it’s possible that Apple may share its plans with developers at WWDC in an attempt to get them to design apps for the new device.

When? June 2020

5G iPhone

There should be a big change coming to iPhones in 2020. Apple is said to be set to introduce 5G-capable iPhones.

We have lots of information about Apple’s plans for a 5G iPhone, and a roundup of all the iPhone 12 rumours.

When? September 2020

iOS 14

We expect Apple to announce iOS 14 at WWDC. We can only imagine the new features that could arrive with the next version, which is likely to arrive on iPhones in September 2020.

When? September 2020

iPadOS 14

In 2020 Apple created a new operating system for the iPad called iPadOS. We can expect much more from this interface in the future – perhaps iPadOS 14 will be even more like the Mac.

When? September 2020

macOS 10.16

Twenty years after Apple unveiled Mac OS X maybe it’s time for the Mac operating system to get a new name. How about macOS 11? Or a complete merger of the iPad and Mac operating systems. We’ll wait to find out!

When? October 2020

tvOS & watch OS

Not to forget Apple’s other two OSs. Apple will also reveal updates to tvOS and watchOS 6 at WWDC 2020 with the new versions launching in the autumn.

When? September 2020

Apple Car

The Apple Car was the hot rumour of 2020, but it’s since emerged that Apple has scaled back its ambitions on this front but something is definitely happening in the motoring field. The company is said to have had up to 1,000 developers working on the so-called Project Titan, and to have set up various different front companies, including Faraday Futures and Sixty Eight Research.

Industry chatter suggests 2020 is a possible date for a launch – which sounds crazy to us. But, if this is correct, it might be worth holding back on upgrading to your existing run-around until then.

When? Depends. Is it really a car or just software?

Note: We may earn a commission when you buy through links on our site, at no extra cost to you. This doesn’t affect our editorial independence. Learn more.

Global shares plunge in worst day since financial crisis

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Shares around the world had their worst day since the financial crisis with the dramatic falls leading to the day being dubbed “Black Monday”.

The main financial indexes in the US closed down by more than 7%, while London’s index of top shares ended the day nearly 8% lower.

Similar drops took place across Europe and Asia as a row between Russia and Saudi Arabia saw oil prices plunge.

Shares were already reeling from fears of the impact of coronavirus.

Analysts described the market reaction as “utter carnage”.

In the US, the major stock indexes fell so sharply at the start of trading, that the buying and selling of shares was halted for 15 minutes, as a so-called “circuit breaker” aimed at curbing panicky selling came into effect.

The Dow Jones Industrial Average sank by 7.8% or more than 2,000 points – the biggest points-drop in history and the largest decline in percentage terms since the financial crisis. The S&P 500 fell 7.6%, while the Nasdaq dropped about 7.3%.

The declines in London wiped some £125bn off the value of major UK firms.

The UK and US falls were mirrored by similar declines in Europe, with the main stock market indexes in France, Germany and Spain all closing over 7% lower.

“There is panic setting into the market right now,” said Andrew Lo, professor of finance at MIT’s Sloan School of Management. “Things are going to get worse before they get better.”

Oil output disputes

The dramatic drops were triggered by a row between Saudi Arabia and Russia over oil output.

Saudi Arabia said it would slash prices and pump more oil, sparking fears of a price war. This came after Russia rejected a proposal by oil exporters to cut supply to cope with lower demand due to the coronavirus outbreak.

Analysts said Saudi Arabia was “flexing its muscles” to protect its position in the oil market.

On Monday, the price of international oil benchmark Brent fell almost a third in its biggest drop since the Gulf War in 1991 before recovering slightly to trade 20% lower.

The price of oil had already fallen sharply this year as the coronavirus began to spread internationally, with demand for fuel expected to decline.

‘Surprising’ decision

Those conditions make Saudi Arabia’s decision to increase output “extremely surprising”, said Stewart Glickman, an energy equity analyst at CFRA Research.

“This is not the first time that we’ve had a shock to the oil market, but it is the first time that I can recall that you’ve had a supply shock and a demand shock at the same time,” he said.

“The craziness that you’re seeing in the oil prices today, and companies related to oil and gas, is a reflection of this being pretty unprecedented.”

In the US and UK, oil firms led the market declines, with shares in Shell, BP and Chevron down about 15% or more. Premier Oil saw its shares more than halve in value.

In Frankfurt and Paris, banks were hit hardest, while the Russian rouble tumbled about 8% to its weakest level since 2020.

In Brazil, steep falls in morning trade also triggered a temporary pause with shares ending the day down 12%.

Earlier, Asian markets had also fallen sharply, with Japan’s Nikkei 225 index down 5% while Australia’s ASX 200 slumped 7.3% – its biggest daily drop since 2008.

In China, the benchmark Shanghai Composite fell 3%, while in Hong Kong, the Hang Seng index sank 4.2%.

Elsewhere on the markets, the price of gold hitting a seven-year high at one point, trading at $1,700 per ounce. Gold is often seen as a desirable asset to hold in times of uncertainty.

And in a historic moment, demand for benchmark UK government bonds for two-, three-, four-, six- and seven-year maturities pushed prices so high that yields – or the rate of return on the bond – briefly turned negative for the first time. A negative yield means investors will lose money from holding the bond.

Why should I care if stock markets fall?

Many people’s initial reaction to “the markets” is that they are not directly affected, because they do not invest money.

Yet there are millions of people with a pension – either private or through work – who will see their savings (in what is known as a defined contribution pension) invested by pension schemes. The value of their savings pot is influenced by the performance of these investments.

So big rises or falls can affect your pension, but the advice is to remember that pension savings, like any investments, are usually a long-term bet.

‘Far-reaching economic effects’

While people have in the past responded to lower oil prices with making travel plans and other spending, the coronavirus is likely to curb that response, said Beth Ann Bovino, chief US economist at S&P Global Ratings.

And economists have said that if the decline in oil prices continue, they are likely to have far-reaching economic effects. This could potentially raise risk in debt markets or hurt investment in the energy sector, which plays an important economic role in many parts of the US.

With uncertainty about the economy driven by questions about the coronavirus outbreak, leaders have a “limited window of opportunity to contain the panic”, Prof Lo added.

“We can ask the public to be as confident as we want, but that’s not going to restore confidence unless they see real progress,” he said.

30+ Small Business Ideas That’ll Make You Money in 2020

With so many business ideas in 2020, it can be hard to figure out which are worth pursuing. And when it comes to starting a business, ecommerce has completely changed the way we view the global industry. To put it into perspective, global ecommerce sales amounted to nearly 3.5 trillion dollars worldwide in 2020. This goes to show that ecommerce is an increasingly lucrative option for businesses. You’ll want to create an ecommerce business that’s not only profitable today, but also great for the long-term. You may notice that a lot of the ideas on this list have been growing in popularity recently. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. Some of the ecommerce business ideas on this list have been popular for a long time making it more competitive but less risky. However, all the niche examples below will help make you money.

30+ Best Business Ideas of 2020

If you have been asking yourself what business to start, then this list is for you.

Let’s take a look at the list of ideas that’ll make you money in 2020:

Low Investment Business Ideas

1. Blackhead Removal

If you’re looking for low investment business ideas, you probably want to start with products that are low cost but have mass audience appeal. Blackhead removal was one of the most popular opportunities in 2020, but it’s been growing again proving that this could be a long-term, low-investment business to start. The thing about blackheads is that they never go away. You can continue selling products for years to come and even expand into other verticals within skin care.

So, let’s break down how marketing can work for this business. First, you need to start with a blog. This is gonna be a long-term business, so writing about blackhead removal, skin care, and beauty from day one will help you become an authority in your niche down the road. You need to ensure your strategy is strong so be sure to write long-form blog posts of at least 1,000 words per article, update the article every six months for accuracy/content freshness, and optimize each article for one main keyword and three or four secondary keywords.

2. Back Massager

With people sitting in sedentary positions all-day long, it’s no wonder that back pain is such a huge market. Keywords Everywhere shows that there are 246,000 monthly searches for “back pain.” And most of the secondary keywords include words like relief, remedy, and causes. So, it seems like people are interested in knowing where the back pain stems from and how to stop it. By selling back massagers, you can help minimize the symptoms your customers feel while solving a massive problem. Not everyone can afford to get a professional massage to minimize their symptoms, but back massagers can help alleviate some problems.

To promote your business idea addressing back pain, you need to focus your marketing on the problem you solve. A little trick to find those with back pain issues is to create a blog post about back pain that mentions how to solve it. Then, on social media platforms like Twitter and Instagram, add hashtags while sharing your article. Install a Google or Facebook pixel on your website just before sharing so you can remarket to those who read your article. People who find your article and read it will likely be experiencing problems with their back. Once they visit your website, you can have a retargeting ad win them back. The interesting thing about this strategy is that it makes your ads more effective because Facebook will now better understand who your ideal customer is since you’ve driven qualified traffic to your website.

3. Photo Printer

While photo printers may seem like a blast from the past, the nostalgia element combined can help bring back print photos.

The key to marketing this business will be including two main components: a hint of nostalgia and a highlight of security. You can create funny ’90s themed videos of people printing their pictures and storing them in a box. Highlight that this is a way of keeping your memories on-hand at all times.

4. Voice Translator

As time goes on, the world becomes broader. Business ideas around translation will be a huge market to go after. Google Translate already gets 277 million monthly searches proving that people need all the help translating they can get. If you’re a business owner, selling to an international audience with text in different languages will help you reach more people. If you’re a traveler, you’ll be able to communicate your needs and wants with the help of a translator tool. Fortunately, you can sell products like voice translators that can translate several languages on the fly.

To promote this opportunity you could focus on job titles. If you’re targeting people on Facebook, you can target people with roles that require a lot of travel like CEOs, entrepreneurs, flight attendants, pilots, and digital nomads. They’ll likely find the device helpful in their communications with business partners or those involved in everyday interactions.

5. Reusable Bags

As people become more conscious of the waste they produce in their homes, some are starting to use reusable bags to lower the amount of plastic waste. Business ideas centered around preserving the environment can help you build a socially conscious brand. On Oberlo, we’ve seen increased sales lately for reusable bags showing that people do want to minimize their waste. Mesh bags can be used to store produce, toys, or other household items.

Socially conscious ideas need to showcase the environmental impact a customer can have with a simple change. You can create content about saving marine life or lowering plastic waste. And by showing that your product is the solution to these problems, you can help customers take action with their change.

6. Athleisure

Business ideas like athleisure stun the world by changing the game. Athleisure was virtually nonexistent prior to April 2020. But with the sudden growth in athleisure being used for everyday wear, even workwear, it’s seen a sudden spike that continues to grow. By 2022, the athleisure market is expected to be worth an astounding $215 billion . Holy smokes! And when experts are asked if this trend will soon pass, the experts consistently say “no .” So, if you’re looking for an opportunity that is popular, profitable, and here to stay, athleisure is a safe bet.

Taking your athleisure business to the next level can be done with the help of influencer marketing. Take a look at mega-brands like Fabletics for inspiration. Since it’s a larger-scale brand – and happens to be co-owned by Kate Hudson – the brand has worked with influencers like Demi Lovato and Kelly Rowland. When starting out, don’t feel discouraged. You can actually tap into micro influencers to help you promote your business. You could focus on Facebook ads, Instagram, and Pinterest to promote your products.

7. Streetwear

The streetwear niche has been steadily growing over the years. The $300 billion dollar industry can hold its own weight in the fashion world proving that fashion sub-niches can still be ultra profitable and successful for new business owners. Startup ideas like streetwear are perfect for business owners looking to cater their fashion lines to men as men’s streetwear is especially popular right now.

Streetwear is a niche example that can be marketed on popular social platforms like Instagram. Having influencers take custom photos with your streetwear clothing can help you create a professional brand as younger people are starting to lean towards luxury streetwear brands. You can also run ads on both Facebook and Instagram to find your target audience. If you’re targeting a younger demographic, you can also create a Student Rep program and pay influential students to promote your brand to people throughout their campus for some strong word-of-mouth marketing.

8. Women’s Dresses

Venture ideas that involve women’s dresses are ultra competitive, but they’re also super popular. We’ve been scouring women’s fashion websites for a while now and have noticed an interesting trend. While most fashion online stores include drop-down menus, we’ve noticed that many brands actually include “Dresses” in the top navigation while bundling everything else under a “Clothing” dropdown. The prominence of “Dresses” proves that it’s one of the most popular women’s fashion items for many retailers.

Ecommerce business ideas like selling women’s dresses can be heavily promoted via ads. The great thing about clothing ads is they’re often great at capturing the impulse buy. A shopper sees a dress they like on Facebook or Instagram, pulls out their credit card and makes a purchase without carefully contemplating the decision. Running ads on Facebook and Instagram will likely be your best bet for attracting the sale. Also, if you have an audience built up, you can also run email campaigns to drive traffic to your website.

9. Workwear

Workwear is one of those small business ideas that you can take in a number of directions. There’s the work safety niche, which has specialized workwear such as safety shoes, scrubs, eye protection, and more. Or you can go into the business man’s workwear, and sell suits, ties, dress shoes, and other men’s fashion. There’s also workwear for women that could involve professional dresses, blazers, blouses, and more. It doesn’t make sense to combine all of these niches since they all serve different audiences. However, within each of these ideas, there’s a lot of room to expand into other verticals.

Marketing your workwear brand depends on which audience you serve. For example, if you sell specialized workwear, you’ll likely be targeting people who work in the trades such as construction or nursing. You’d be selling products like safety shoes and scrubs. However, even within that niche, you’d find that you can’t do a one-size-fits-all ad. The person who’d buy safety shoes is very different than a nurse looking for scrubs. Men’s workwear may even be considered men’s fashion in some aspects. For example, if you sell suits you might choose to target those who work in finance or law. In the women’s workwear niche, you’d likely market to women aged 23-34. If you sell professional work apparel, you might choose to target women who work in business, public relations, law, administration, or within a government role. As you can see, this is a business idea that can be taken into many different directions, depending on which niche you focus on.

10. Plus Size Clothing

Last year, we saw more callouts for inclusion and diversity, which is why plus size clothing is one of the top business ideas of 2020. More retailers are expanding their store collections to include clothing that fits every body. And since more manufacturers are offering greater size collections, there’s also more variety in clothing styles. Plus size clothing, as a standalone niche, allows you to fine tune your marketing directly to the plus sized audience. It also allows women to shop on a website without worrying about finding the right size. You could expand on this idea and also add plus-sized clothing to your fashion store. However, avoid creating categories called “Plus Size Clothing,” as that can be a loaded term. For example, retailer Suzy Shier calls its collection “Curve Appeal” while its URL is optimized with the keywords “plus sizes.”

Plus size clothing can be marketed in countless ways. You can go the organic traffic route and optimize your website for keywords like “plus size dresses” or “plus size clothing.” As a fashion business venture, you can also successfully market on Facebook or Instagram. While you can include product posts on Facebook, you can also add a viral element to your posts that can help skyrocket your page’s engagement and following. You can add body-positive images, inspirational articles, and viral videos about loving yourself no matter what. Videos, especially, can help skyrocket your page’s engagement over time. You’ll also want to have Facebook ads running at the same time, which will naturally help boost overall engagement.

11. Wireless Earphones

Selling wireless earphones is a startup idea growing in popularity due to the advancement in technologies such as Bluetooth and Wi-Fi as well as the sheer convenience of the product. You can dropship wireless earphones, with many suppliers offering free ePacket shipping that makes it affordable for consumers. When building a brand, you’ll want to create articles about wireless earphones and different target audiences who’d use them. You also want to showcase the convenience of having them. You could create videos of people using them while they run, commute to work, or take them out of their backpacks without the hassle of having to untangle them.

12. Posture Corrector

One of the fastest growing business ideas to make money right now is in the chiropractic field. With so many people constantly hunched over their phones and laptops, it’s no surprise that there’s been a rise in back and neck pain. Interestingly, the keyword “posture corrector” actually gets about 74,000 monthly searches proving to be a powerhouse startup idea for new entrepreneurs.

It’s true – you can sell products around posture correction on Oberlo. However, the niche is still wide enough that you can also create a ton of content as well. You can write blog posts to attract more people to your products. You can create ebooks about neck or back pain and some potential solutions to earn some passive income. And by zeroing in on the chiropractic field, you can gain some credibility by becoming an expert in a growing business niche.

Startup Ideas 2020

1. Beard Oil

One of the most popular niche products targeting men is beard oil, a part of the male grooming industry that makes approximately $6 billion in annual sales . Approximately 39 percent of American men have beards, which is a significant increase of 15 percent from 2020. There are many successful stories of flourishing beard companies making tens of thousands in sales each month catering to the “beard lifestyle.” Other companies are selling hundreds of thousands worth of beard grooming products each year. The men’s toiletries industry is worth approximately $3.4 billion, surpassing the men’s shaving industry by over $1 billion.

While the beard oil niche market is competitive, there’s still room for new players. You can grow your brand by dropshipping grooming products and beard oils. You should consider buying a few products to take your own professional images. It’ll help position your brand as a reputable beard oil company. As such, this business idea could benefit greatly with a strong social media presence. Your social media platforms should have tons of pictures of perfectly groomed beards for people to use as inspiration, while alsoallowing you to grow organically.

2. Phone Case

The phone accessories industry may be worth as much as $121.72 billion by 2025. While it may include products other than phone cases, this new business idea still offers a lot of flexibility for you as an entrepreneur should you decide to tap this niche market.

While there are a lot of phone case businesses, there’s still room for new stores to emerge. You can find thousands of phone cases to sell online on Oberlo . You can dropship iPhone phone cases, Samsung phone cases, wallet phone cases, and more. When you target women, you can have feminine phone cases that include floral patterns, cute animals, or lace and marble patterns. Or, you can target those who travel for work such as salespeople or entrepreneurs, and market phone cases that charge your phone.

3. Power Bank

A power bank is a mobile charger that is charged in advance for a later use. It’s a great product for those who plan to be in a remote location with limited access to electrical outlets. With an astounding 80 percent of internet users owning a mobile device , accessories like power banks are expected to continue growing in popularity. In fact, by 2024, the power bank industry is expected to climb to $17.9 billion . So, this startup idea might just be the perfect opportunity for you to make money in the power bank industry.

You can dropship power banks using Oberlo. You can do a combination of search-based marketing (Google ads) with Facebook ads to grow your store’s popularity. You can also expand into other popular mobile accessories niches such as phone cases. Having a store focused on mobile electronics that are growing in popularity can prove to be one of the most profitable ecommerce business ideas.

4. Smartwatches

By 2020, there were 141 million units of smartwatches sold around the world . Whether they’re being used to track steps or plan your day, smartwatches are evolving, which makes them an innovative business idea.

On Oberlo, you can dropship smartwatches with heart rate monitoring, which would appeal to those interested in fitness or heart patients. You can also dropship smartwatches with GPS for those who like traveling, hiking or doing outdoor activities. You can dropship smartwatches with cameras for those who like taking pictures or selfies. With this startup idea, how you choose to market your brand and who you choose to target can open up a range of possibilities for you in the future.

5. Meditation

Meditation has been steadily growing over the past few years, making it one of the most innovative business ideas to start. Interestingly enough, the keyword “meditation” has over 823,000 monthly searches, so you can definitely grow and find a massive audience for this niche. When it comes to this startup idea, you can approach it a number of ways. You can create an app, sell meditation products, or build a profitable blog.

When it comes to launching your meditation business, focus on building an audience through content. Even if you decide to sell physical products, this niche is one that’ll definitely benefit from unique blog content, ebooks, apps, or even a YouTube channel teaching tips on mindfulness. By focusing on the creation of content, you’ll be able to lower your acquisition costs if you happen to sell physical products. Why? Because you’ll be growing a large, sustainable audience.

6. Drawstring Bag/Women’s Handbags

The bags niche has been steadily growing over the years making it one of the best business ideas.You’ll notice a trend increase within men’s drawstring bags, women’s handbags, and more. There’s a diverse selection of bags you can sell making this a great opportunity to try. You can eventually expand into luggage, which has also been growing in recent years.

Instagram and Facebook would likely work well for this business. You’ll want to start marketing in July or August to capitalize on back-to-school sales. Keep in mind that children’s backpacks have been decreasing in popularity, so targeting students attending college would likely work best. You can do some Instagram marketing by having college-aged influencers wearing and promoting your bags. Offer influencers a commission for every referral through their link to keep your costs low while ensuring sales. Be sure to also target people by their university and age to find your audience on Facebook.


Looking for business ideas in the fitness niche? High-intensity interval training – more commonly known as HIIT – is still one of the hottest niches to tap into. We’ve seen a steady rise in HIIT searches, which tend to peak between January and August. Monthly searches for “HIIT” have an average volume of 246,000. You can tap into a wide range of channels to grow your HIIT brand. For example, you can create fitness videos on YouTube to build a long-term sustainable audience. You can create written content to share fitness tips. And you can monetize your audiences with the creation of an online store that sells products.

One of the fastest ways to grow a loyal audience is by creating YouTube videos. Since creating workout videos can be a time-consuming process, it’ll be a lot less competitive than creating blog content. If you focus on creating new videos on a consistent schedule (say, once a week) you’ll be able to drive traffic back to your website. You might want to create a landing page to collect your subscribers’ emails. This will allow you to have an asset that you can own and remarket to for years to come. Make sure that your email collection efforts adhere to EU’s GDPR guidelines if you intend to target people from the European Union.

8. Mirrorless Camera

With most people using their smartphones to take pictures, there’s a growing trend towards mirrorless cameras. Mirrorless cameras are more lightweight and compact than DSLRs, which make them ideal for photographers who don’t want to lug around bulky inventory. In 2020, mirrorless camera sales were up by 16.5 percent in the United States, resulting in lower DSLR sales. In fact, during that time, Canon’s sales of DSLR cameras were drastically reduced by 21

When growing your mirrorless camera store, you’ll want to emphasize the benefits of owning a mirrorless camera instead of a DSLR. You’ll also want to write content about why you should use a mirrorless camera instead of your smartphone for taking pictures.

9. Dogs

Business ideas that involve pets tend to be wildly popular. With dogs being man’s best friend, it’s no wonder that the dog niche would be a great one to tap into for new entrepreneurs. From viral dog videos to selling dog accessories online, there’s a ton of ways to cash in on businesses that involve your furry friend. But if you decide to focus on another pet, just know that the pet industry is actually worth an astounding $72.56 billion .

If you’re looking to dive into startup ideas like this one, you can find success on almost every platform. You can create funny dog videos on YouTube and monetize them with YouTube’s ad program. Or you can build a massive audience on Instagram, reposting photos of people’s dogs and crediting the owner. Or you can sell products on your own online store sharing dog training tips and creating specific breed-related content.

10. Compression Socks

Compression socks add pressure to your lower legs to help reduce discomfort, swelling, and more. They’re often worn by people who suffer from disorders like edema and thrombosis. While they can be tight, they often help improve the blood flow in your legs. If you plan on selling compression socks in your store, you need to be mindful of the language you use. This niche is one of the trickiest business ideas, as you don’t want to make any claims about medical improvements. For example, you should use phrases like “helps reduce swelling” rather than just “reduce swelling,” as the latter could be considered a claim. These socks work well on a medical-related store that sells scrubs and medical gloves. You could also sell compression socks on a store that sells comfortable shoes like runners or orthopedic shoes.

Compression socks are a search-based product. Ultimately, you need to make sure that your product category and product pages are search engine optimized to effectively market these products. If you’re intent on using Facebook ads, then you should consider using a combination of organic traffic through search and retargeting ads. This will help better convert your traffic if they’ve abandoned their cart or weren’t ready to buy the first time around. You could also create ads for relevant segments such as athletes or those with certain illness that would require compression socks.

11. Dash Cam

Dash cams (short for dashboard cameras) are one of those startup ideas that’ll continue to grow in popularity because they’re practical, while also having a viral element to them. In 2020, dash cam sales increased by 918 percent in the United Kingdom because of the viral dash cam videos taken in Russia. Many insurance companies now accept dash cam videos in claims to be used as evidence, and some may even lower your insurance premium if you have one installed in your car. By 2020, the industry is anticipated to be worth $4.03 billion worldwide.

f you decide to create a dash cam business, you can dropship from a wide range of products on Oberlo. The best way to build up on your new business idea is to show how beneficial your product is. You can regularly post videos on your blog or social media of crazy events that were caught on dash cams. If you decide to do this, you need to make sure you blur out faces and license plates. You’ll also want to have permission from the person who recorded the video to share it. By building out your brand, when people search “dash cam videos funny” or “dash cam videos 2020,” one of your videos is likely to pop up if you post regularly. Content creating – blog posts to videos – can help grow this business.

Startup Ideas 2020

1. Bamboo Toothbrush

If you’re looking for new business ideas, the bamboo toothbrush niche is at an all-time high. It’s been maintaining high search volume for a few months now showing that this is one trend you need to jump on right now. Bamboo toothbrushes have risen in popularity due to a growing interest in reducing plastic. Toothbrushes are replaced every couple of months, resulting in higher plastic waste that doesn’t biodegrade. Bamboo toothbrushes allow your customers to be more eco-friendly. There are many different directions in which you can take this business venture. Some have chosen to create a standalone bamboo toothbrush store. However, you can also create a general bamboo store. Or you can add these trending products to a teeth whitening products store.

Bamboo toothbrushes can be marketed via Facebook ads and organic search. Facebook ads can be used to retarget your organic traffic, but you can also use them to get immediate sales. Organic search is a long-term play but can also lower your acquisition costs. You should also consider bundling your products to increase average order value. Simply selling multiple bamboo toothbrushes of the same style can prove to be profitable for your store. Plus, it ensures that the customer is constantly using your toothbrush brand.

2. Smart Device

In 2020, one of the small business projects you’ll want to dive right into is within the smart device niche. By 2020, the industry is expected to sell 2.2 billion units of smart device products. So if you’re looking for a smart business idea, you might want to get into the smart device space. The possibilities of this niche are endless. You can solve everyday problems by making them slightly more hi-tech. For example, even something as simple as light bulbs have Wi-Fi and Bluetooth connectivity these days that allow you to turn lights off from another room or even play music from your lightbulb.

You can promote your smart devices through search and Facebook ads. If the device you’re selling has cool features like being able to turn something off from another room, you can create video ads to show off these aspects. Those videos can be shared on Facebook, Instagram, or YouTube ads. When it comes to search-based results, you can create content around topics like “smart light bulb,” which gets 1,300 monthly searches, or around some of the other popular topics in this small business niche.

3. Minimalist Watches

If you’re looking for a fun ecommerce business idea that makes time fly, you might consider starting a business in the watches space. Over the past couple of years, we’ve seen steady growth of “minimalist watches” searches on Google Trends. However, we’ve also seen the volume of sales from popular watches increase even to the newest online stores. If you’re looking for a top business venture that allows you to start selling the same day, you might want to try dropshipping watches.

So, how do you start marketing your minimalist watch brand? Well, first, you might want to start by reading Tim Kock’s case study on how he made $6,667 in under eight weeks selling watches. He experimented with Facebook ads, Instagram marketing, brand ambassadors, and more. If you’re looking to get into the watch space, you’ll learn a lot by trying out some of those tricks.

4. Baby Pillows

Babies may be small, but there is definitely a big industry based around them. While this is more of a trending product than business idea, it could very well evolve into a bigger business beyond just baby pillows. There’s been sky-high search volume and sales growth for baby pillows in the last couple of months, but Google Trends data shows this product has had steady growth since about 2020. After you’ve built an audience selling your own baby pillows, you can expand your offerings to create a mega-brand in the baby niche. You might want to check out the best baby products of 2020 to help you get a head start on your business.

Good business ideas have one key thing in common: a clear-cut demographic. New parents will be the target audience of your baby business. And fortunately, with the help of Facebook, you’ll be able to target them with ease. You can create an entire brand around babies. You can add forums for new parents to ask questions, create blog content for both new moms and dads, or have an advice channel on YouTube to help new parents adjust to their new roles. All these efforts in combination can help you drive more traffic to your website and earn more sales.

Innovative Business Ideas

1. Standing Desk

The most innovative business ideas often start by transforming an everyday product into something different. We all know that sitting at a desk all day isn’t the best thing for our health. And that’s why there’s been a rise in standing desks, with 15,000 monthly searches for “standing desks” proving that people really don’t want to spend their entire day sitting. Since about January 2020, there’s been a sudden and strong growth in search volume for “standing desks.”

This trending idea will be best promoted via search. You can create content around the topic of standing desks to help make your website more authoritative. If you prefer a non-search-based approach, your best bet will be with the creation of video content. You need to explain the key benefits of using a standing desk to illustrate to others why they should get one.

2. Fake Flowers

From floral arrangements to wedding decor, fake flowers can be used at home or for special events. In the wedding industry, they’re a new business idea, as more brides are opting for artificial flowers to save costs. They can be sold to customers looking to liven up their home or to businesses who want to sell custom floral arrangements to their customers. Since they’re artificial, you won’t need to worry about flowers that die too soon, making the shipping process easier for customers. If you’re looking to go after the wedding market, your best bet is to sell silk flowers, which have a more realistic appearance to ensure an elegant look.

Fake flowers can be marketed in a number of ways. You can promote them on Pinterest since the wedding niche is massive on the platform, making it a great audience to tap into. You’ll need to create infographic wedding pins or blog posts that can drive traffic back to your website. The secret of monetization here is to have a Facebook retargeting ad running at all times to turn blog visitors into customers. Since not all blog readers will know you have products, it’s always a good idea to retarget them after they’ve left your site. Organic traffic will also be huge if you focus on ranking for keywords related to fake flowers or artificial flowers. For this startup idea, check out for inspiration.

3. Throw Pillows

In 2020, Bloomberg featured an article stating that millennials are finally moving out and buying homes. As a result, they’re starting to buy more furniture and home decor than ever before. While we’re giving a shout-out to throw pillows, there’s also been an increase in other home-related products such as kitchen supplies. That’s why it’s a great time to sell kitchen equipment, throw pillows, and other similar goods to make money. Having a store related to home decor or home-related products can prove to be profitable for you. You can add a wide range of home-related products to your store to fill out your product collections.

When marketing throw pillows you can target two types of audiences. First, you can target female homeowners, ages 30 to 55. If you sell home decor, you can run ads to different types of products to determine which performs best for that audience. Second, you can target couples in a relationship or newly engaged, as they’ll likely have wedding registries or be close to buying a home, making them the perfect audience for buying higher quantities of products from your store. You can even add a gift registry app on your store to get people to register for gifts on your website.

4. Home Security Systems

Every 23 seconds, there’s a home burglary in the United States alone. The home security business helps keep communities and our families safer. When it comes to home security products, we’ve actually seen a rise in search volume for “home security camera” since about 2020. The “home security systems” keywords get about 90,500 monthly searches, showing that more people are choosing to invest in their safety.

Unfortunately, when it comes to promoting growing business ideas like security cameras, Facebook doesn’t allow you to market on its platform. So, your approach needs to be search-based. You can create an entire brand around the home security industry. Building unique content around security-related topics will help you gain brand awareness and traffic on your website so that people buy your products. You can choose to sell home security devices on an online store and sell information products around the topic of home security to monetize your website.

5. Air Sofa Beds

At Oberlo, we’ve seen a rise in air sofa bed sales. They can be used for lounging in a kid’s room or used outdoors for a camping trip. As a popular business idea, they work well alongside other products in an outdoor or home store. This startup idea has been trending upwards for a while now, with slight peaks in the summer. Thus, this gives you the perfect amount of time to start working on optimizing your online store for keywords.

Air sofa beds can perform well in search. You can optimize your content to rank for keywords related to air sofas or inflatable sofas or even inflatable beds. However, they can also perform well as an impulse buy product in the summer. You can create video content showing people lounging by a campfire or relaxing under the sun. Using those videos for your ads can prove to be profitable, encouraging people to buy your products by highlighting the experience you create around your business venture.

6. Travel Bag

Want to start one of the most popular business ideas? Well, you’ll want to head straight for the travel niche. The keyword “travel bags” actually gets an astounding 246,000 monthly searches, proving to be one of the biggest powerhouses on this list. Google Trends also shows that search volume for this is increasing, proving travel bags are clearly something people want. And if travel bags are so popular, it only makes sense that other travel-related accessories would be, too. The travel niche is a massive one that allows you to sell physical or digital products. And you get to target a range of people from digital nomads to student travelers to honeymooners.

Since search volume is so high, you might want to start with a search-based strategy first. You can do keyword research on various travel-related topics, or if you’d prefer to go into the handbags space, you could use keywords for that niche instead. You can focus on growing blog content around your focus to build an audience that you can sell your products to. By sticking to a consistent schedule of new content and new products, you’ll be able to grow a brand that’s designed for long-term success.

Want to Learn More?

Which of these business ideas are you looking to start in 2020? Share your answer in the comments below!

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